Ooooooof, this. This. This. This is the type of sh*t that gets passed a whole bunch of people, some of whom are paid specifically to not let this kind of sh*t get passed, and then once it becomes clear that it was a bad idea, everyone wonders how it happened in the first place.  Also, let’s face it, this is some white people sh*t. This is what I know about it: a book was published by the same name, which I believe makes no reference to the event at hand but rather uses the word as an allegory of sorts for personal tragedies or disasters in the author/character’s own life. The clothing brand then partnered with the author, and I guess publishing house, to cross-promote and release a limited edition sweater with the tag. And here is where red flags should have gone up. For, without the context of the book, the sweater seems pretty f**king inappropriate. Even within the context of the book, the tag plastered on a sweater for no other reason than it being there, seems poorly thought out. Now I know it’s not cool to be pc and it’s certainly not cool to call out a local brand that was no doubt well-intentioned. But this also seems uncool to me, so what can you do? The proceeds go to oxfam and that’s cool but making light of a mass-killing is decidedly less cool. Also the sweater isn’t that nice, but sh*t, I guess that’s beside the point.  Why do we keep making these mistakes? I saw a whole bunch of people online, either blind to or uninterested in the inherent sh*ttiness of the concept but thankfully I saw a few, far fewer, who took offense. It seems so clear and yet it’s not. I won’t go into the fact that ‘moi’ is me in French. Truthfully though, I’m not even as mad at them for putting it out there as I am at those who buy this sh*t and have the cojones to wear it.

This verse from 3000 is one of the craziest things I’ve ever heard.  As if we don’t already know what he can do, he comes along (awhile back admittedly) with this sh*t and makes you feel all kinds of stuff.  I suggest that anyone who’s having a hard time accessing any sorts of feelings at the moment give it a listen and I caution anyone who’s having a hard time with over-feeling at the moment against doing so.  Also he takes that sh*t everywhere, mum to best friend to significant other to kid, so there’s no reprieve ya know?  and just when you think you have a facet of your life that’s messy but more or less dead to the pain figured out, he opens that sh*t right back up.

3000 shares a surprising amount of personal stuff here but remains so dignified and self-contained in the process that you leave empathizing with the dude but without any of the icky feelings that sometimes accompany being party to oversharing. He’s a goddamn magician. You even give him his space with some of the sh*t, like man I don’t know exactly how that feels but I can still respect it.  I’ve listened to his part so many times I’ve lost count and I don’t think I’ve ever listened to tip's all the way through once. That’s no disrespect to t.i. he’s great, but even he knows he got bodied here.  Also the hook sucks and the beat is average at best so 3000 had to climb a f**king mountain to make this sh*t memorable. I guess that makes tip his Sherpa.